How Starcomm Scales Data Teams to Serve the World’s Largest Advertisers

Starcomm, the global media agency network that unleashes the power of creativity, data and media to deliver personalized experiences at scale.They ingests marketing data from advertisers and provides predictive simulations showing how marketing spend will drive customer behaviors and ultimately growth for many of the world’s most influential brands. Starcomm was growing the data science and engineering team to continue to expand the functionality within the HX approach. Since HX is a tool used on a global scale, they needed a partner with global reach and scale as well. Starcomm partnered with Opymize to quickly hire ten new digital experts, including data scientists, machine learning specialists, analysts, and software developers.